Japan Self-Medication Industry
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JSMI NEWSLETTER Number 64, Feb. 2006

CONTENTS
1. New Year Greetings for 2006 from Chairman, Sachiaki Ibe
2. Report compiled by Task Force To Study Pharmaceutical Retailing
3. JSMI events relating to health promotion
4. JSMI Herbal Medicinal Products Committee to give lecture on Japanese Traditional Medicines to Regulators from ASEAN
 
1.New Year Greetings for 2006 from Chairman, Sachiaki Ibe

A Happy New Year to all of you !

At the beginning of the year, may I have the pleasure of extending my New Year greetings and, at the same time, my sincere appreciation for your full understanding of and intimate collaboration to the activities of Japan Self-Medication Industry.

In our country, over the years, the slowdown in economic activity intensified both by the decrease in population stemming from a sharp decline in the birthrate and by a rapid arrival of an aging society has become major concerns of the populace. At the same time, the future outlook of the social security system which implies an imminent decrease in the national pension and an increase in the out-of-pocket medical expenses would add to those public concerns.

At this very juncture when the medical security system has been financially in a state of total collapse, the government has been implementing a structural reform of the medical services.
As the results of the planned reform, this year will inevitably see a sweeping review of the medical security system, lowering of medical fees, and a partial revision of the Drug Tariff, all of which would considerably affect the pharmaceutical industry as a whole.

On the other hand, since the year before last, Health Sciences Council has been studying the revision of the pharmaceutical retailing system. Subsequently a bill to revise the Pharmaceutical Affairs Law proposing new grouping of nonprescription medicines in accordance with the degrees of their risks, provision of information, qualifications and responsibilities of those to be engaged in the sales of medicines, and their recruitment is to be submitted to the ordinary Diet session this year for passage. Consequently pharmaceutical manufacturers are obligated to comply with the forthcoming enforcement of the revised Pharmaceutical Affairs Law by appropriately taking legal countermeasures to ensure correct and proper use of medicines such as the matters to be indicated on the outer containers or wrappers and Package Inserts.

With the general public's consciousness toward health being on the rise and the concept of self-medication being recognized and wide-spread, it is expected that non-prescription medicines can play an ever increasingly important role in the treatment of minor ailments.

In 2004, JSMI formed Strategic Alliance Conference for Business Promotion (SACBP) in its bid to revitalize the sluggish nonprescription medicines business. SACBP focused its reviews on, among others, enlargement of functions of nonprescription medicines, development of medicines to prevent life-style related diseases, promotion of Rx-to-OTC switches, all of which are regarded as the concrete steps for the materialization of the recommendations explicitly described in the "Interim Report on Role of Over-The-Counter 'OTC' Medicines in Self-Medication" prepared by Ministry of Health, Labour and Welfare (MHLW). Notably, "HERB PROJECT", consisting of interested representatives from the JSMI member manufacturers, was formed under SACBP in order to explore ways for obtaining approvals for nonprescription medicines containing Western Herbs

On the other hand, SACBP regularly had meetings with the regulatory agency and exchanged views and opinions on various issues of mutual interest and concern.

JSMI plans to file with the MHLW Minister Kawasaki a petition on the matters conferred with SACBP and discussed within the association.

This year, we will have to make further efforts to ensure each goal an achievement, to launch nonprescription medicines that can meet the demands of consumers, and finally to revive the nonprescription medicines market.

As part of activities to promote and enroot in the consumers' mind self-medication, we will produce and distribute copies of "Self-Medication Handbook" and Videotapes for enlightenment on self-medication.

In the fall of last year, "The Asahi Health Forum", held in Nagoya and Fukuoka with full cooperation of the representatives from the respective Regional Associations of the Japan Pharmaceutical Association, focused on the issues on the life-style related diseases. On the other hand, "The Yomiuri Self-Medication Lecture" talked on how to treat common ailments such as a common cold, aches, and hay fever (pollinosis), using nonprescription medicines. Blessedly, both events gathered a fairly large audience of citizens, clearly indicating that consciousness toward both self-medication and correct use of medicines was being steadily heightened among the general public.

Concerning the activities to promote self-medication, in addition to those undertaken by JSMI, some prefectures (Tokyo, Aichi, Fukuoka, Shizuoka, Fukushima, and Nagano) have been enthusiastic for conducting, by the pharmacists retained by the respective schools, "Education On Medicines" targeting on primary school pupils. In order to encourage consumers to practice self-medication responsibly, we should talk competent authorities into incorporating the "Education On Medicines" into the curriculums.

March last year marked the 20th anniversary of JSMI. For celebration, in May, JSMI held an international forum under the theme, "Self-Medication Policy around the World - What We Can Learn from the World", where the keynote speeches under the theme, "Self-Medication - Current situation and future perspective", were given by the speakers from the U.S., U.K., European Commission and Japan. The venue was packed to its fullest capacity with participants from the competent authorities, academia, business sectors, mass media and the JSMI member manufacturers.

JSMI sent its contingent consisting of 38 people to the WSMI General Assembly and the AESGP Annual Meeting jointly held in Geneva in June last year. These international events provided a golden opportunity for all the participants to recognize the importance of both self-medication and self-care in the healthcare systems of many countries since the representatives from all stakeholders worldwide such as industry associations, pharmaceutical companies, regulatory agencies, healthcare professionals and patient organizations shared their expertise and experiences relating to the areas of mutual interest and concern.

We at JSMI should continue to commit ourselves to furtherance of self-medication through not only activating and expanding the nonprescription medicines market but also making available to consumers the nonprescription medicines that contribute to increased health benefits of the populace.

May I close my New Year greetings by wishing that you will continue to extend your guidance and collaboration to me and JSMI.



2.Report compiled by Task Force To Study Pharmaceutical Retailing

The report compiled by the Task Force To Study Pharmaceutical Retailing formed by the Health Sciences Council (An advisory body to the Ministry of Health, Labour and Welfare) consists of the three major components; (1) The situation currently surrounding the nonprescription medicines and the pertinent issues to be addressed, (2) The rationale for the revision of the Pharmaceutical Affairs Law (PAL) and the conceptual design of the revision, and (3) The concrete particulars of the revision.

The Ministry of Health, Labour and Welfare (MHLW), upon receipt of the report, plans to initiate the ground work on drafting a bill that proposes the amendment of the PAL and to submit the bill to the Diet in March this year provided the ground work should proceed on schedule. The amendment of the PAL in relation to the retailing of the nonprescription medicines would be the first one over the period since the amendment made in 1960.


The gist of the report is as follows:
1: The situation currently surrounding the nonprescription medicines and the pertinent issues to be addressed

  (1) Characteristics of medicines:
Since certain risks are inevitably associated with all the medicines, it is essential that information pertinent to the medicines be appropriately provided. The purchasers of the medicines should use them correctly only after they have fully understood the information
  (2) Heightened consciousness toward health and the role to be played by the nonprescription medicines
Amid the heightened consciousness of the populace toward health, there has been observed a trend showing that consumers do practice "self-medication" using nonprescription medicines under the proper advice.
  (3) Current pharmaceutical retail distribution patterns and environmental changes surrounding medicines:
The environmental changes surrounding medicines include, among others, the increase in national income, the graying society, the change of the life-style such as an increase in the number of night persons, the spread of the Internet, and the like, all of which are a driving force to urge easier access to nonprescription medicines. At the same time, there has been also observed a stronger wish for a more stabilized life.
  (4) Issues to be addressed in the pharmaceutical retail distribution:
At present, the requirements to provide information by the healthcare professionals at the points of purchases of medicines have not necessarily been fully fulfilled. Furthermore, those engaged in the sales of medicines have obviously neglected to prioritize sales of "efficacious medicines". In this context, in order to meet the demands of the populace, it is a pressing national need to create an environment where access to efficacious medicines is materialized. There is an opinion that to ask healthcare professionals for information indiscriminately cannot be considered as practically satisfying diversified needs of the modern society and that there may be a tendency to neglect to provide information on the medicines having higher health risks.

On the other hand, misunderstandings and lack of adequate knowledge are observed among consumers, therefore, it is desirable to create an environment where consumers are encouraged to read without fail labeling before they use the medicines and to understand how the medicines are sold.

Concerning the qualifications of the health professionals, from the standpoint of urging them to provide consumers with a variety of information corresponding to the risks and to be willingly called in for consultation, it is necessary to structure a proper mechanism whereby the qualifications of those engaged in the sales at the respectively licensed places of business excepting pharmacies can be appropriately evaluated.



2: The rationale for the revision of the PAL and the conceptual design of the revision

  (1) The rationale of the revision
* On the assumption that the concept of "Self-medication" will continue to penetrate the whole country, the review of the retail distribution system shall be conducted in such a manner as will properly accelerate the penetration thereof.
* The new system, with the assurance of safety being prioritized and due consideration being given to the convenience of consumers, should be designed so as to enable consumers to select proper medicines and to correctly use them.
* Consequently, it is suggested to structure a proper mechanism whereby adequate consultations can be readily available and a variety of information corresponding to the risks can be timely provided.
* The rationale may be summarized as follow:

"Amid the heightened consciousness of the populace forward health, reflecting the environmental changes surrounding the nonprescription medicines, and from the standpoint of accelerating self-medication, it is desirable to structure a system, with the assurance of safety being prioritized and due consideration being given to the convenience of consumers, which will facilitate pharmacies and drugstores to be willingly called in for consultations from consumers and to provide them with a variety of information corresponding to the risks so that consumers will be able to select proper medicines and to correctly use them."
  (2) The conceptual design
* It is reasonable to reclassify medicines into three groups in accordance with the respective degrees of risks:
  Medicines with particularly high risks,
Medicines with relatively high risks,
Medicines with relatively low risks.

* At the points of sales, since it will become necessary to provide information corresponding to the risks and to accept consultations from consumers, the following framework may be recommended:
  - For the medicines with particularly high risks ÉTo make it mandatory for pharmacists to proactively provide information in writing and to willingly accept consultations from consumers
- For the medicines with relatively high risks É.. To make it mandatory for health professionals to make effort to provide information and mandatory to willingly accept consultations
- For the medicines with relatively low risks É To make it mandatory for health professionals to willingly accept consultations

* Concerning the health professionals other than pharmacists who are engaged in the sales, it is desirable to make a system (tests conducted by the prefectural governments) whereby the qualifications of those engaged in the sales at the respectively licensed places of business can be evaluated. It is desirable that such tests are geared toward practicability in line with the actual sales of the medicines. Furthermore, it is desirable to adopt interim measures for the introduction of the new retail distribution system.

* It is advisable to support the environment for the pharmaceutical retail outlet through the labeling in accordance with the respective risks, implementing guidelines on display, notice to the customers with posters, etc. with the viewpoint of consumers.


3: The concrete particulars of the revision

  (1) Classification of risks (To be classified by active ingredients)

Class 1: Either the active ingredients whose history in the market place as nonprescription
medicines is brief and whose evaluation of safety as nonprescription medicines has not been completed
or the active ingredients whose risks as nonprescription medicines are considered
particularly high
Class 2: The active ingredients with the risks which on rare occasions cause health hazards
disrupting normal daily life (possibilities to cause serious health hazards requiring
hospitalization or more medical treatment)
Class 3: The active ingredients which may possibly cause a physically bad condition not so
serious as disrupting normal daily life
  (2) Provision of information corresponding to the risks and appropriate acceptance of consultations

Group A Medicines: The medicines containing Class 1 active ingredients
Intervention of pharmacists is essential.
It is mandatory to provide information in writing.
It is mandatory to sell the medicines over the counter.
A sale via the Internet is prohibited.
Group B Medicines: The medicines containing Class 2 active ingredients
Intervention of either pharmacists or those qualified under the new retail distribution
system is essential.
It is mandatory to make effort to provide information in writing.
It is desirable to sell the medicines over the counter.
A sale is permissible with consultation with a pharmacist at mid-night and early in the
morning by the telephone equipped with TV-type monitor.
Group C Medicines: The medicines containing Class 3 active ingredients
Intervention of either pharmacists or those qualified under the new retail distribution
system is essential.
Provision of information in writing is not necessary.
A sale over the counter is not necessary.
(Installation of the telephone for consultations from consumers is required.)


* Regarding the display of Group B Medicines, it is desirable to sell the medicines over the counter.
However, it is desirable to display and sell the medicines whose active ingredients are asterisked (25 active ingredients used in cold remedies, anti-pyretics and analgesics, etc.) either over the counter or in such a manner as will induce pharmacists to proactively provide information.

* Regardless of the degrees of risks of the medicines, it is essential to make it mandatory for the health professionals to willingly accept consultations from consumers.

As for the medicines other than active ingredients , it has been suggested that their risks be classified as follows:

KAMPO (Chinese medicine preparations): Class 2
Natural drug preparations:
(Some products
Class 2
Class 3)
Disinfectants: Class 2
Insecticides
(Those corresponding to powerful drugs
Class 2
Class 1)
OTC In-vitro Diagnostic Agents Class 2

As for the distribution patterns, it has been suggested that the business licenses, excepting pharmacies, for selling the medicines to consumers be reorganized into two license, namely, "Business license for selling in the shops" and "Business license for the household distribution".
 

3.JSMI events relating to health promotion

As part of publicity campaign to deepen the understandings of consumers on "Self-medication", every year, JSMI has been holding seminars and forums on health in collaboration with the major newspaper companies.
During the current fiscal year, those living in Fukuoka, Nagoya and Tokyo actively participated in the annual events held in these respective areas, the particulars of which are summarized below:

The 10th Asahi Health Forum
In Fukuoka on October 16 and in Nagoya on November 12, 2005
Theme: Stop the lifestyle-related diseases !
Let's retain our youthfulness !


PART I: Keynote Speech
Theme: "Pathological anatomy of the lifestyle-related diseases"
Speaker: Yoshio Ikeda, President, The Japan Society of Prevention of Lifestyle-Related Diseases


The speaker, elucidating how the complication of obesity, high blood pressure, hyperlipidemia, diabetes, and the like associated with the desultory lifestyles can, by adversely affecting each other, result in so-called metabolic syndrome which tends to cause arteriosclerosis, stressed the importance of keeping one's eye on one's lifestyle.
PART II: Panel Discussions
Theme: "The knacks for practicing self-medication"
Panelists:
(At the Fukuoka venue)
Yoshio Ikeda:


President, The Japan Society of Prevention of Lifestyle-Related Diseases
Mayumi Mochizuki: Professor, School of Pharmaceutical Sciences, Kitasato University
Keiko Morita: Vice-chairperson, Fukuoka Pharmaceutical Association
Masaji Ooe: Vice-chairman, JSMI
Moderator Isao Tanabe: Editorial writer, The Asahi Shimbun Dailies

Panelists:
(At the Nagoya venue)
Yoshio Ikeda:


President, The Japan Society of Prevention of Lifestyle-Related Diseases
Mayumi Mochizuki: Professor, School of Pharmaceutical Sciences, Kitasato University
Taeko Kajioka: Assistant Professor, Department of Health Science , Faculty of
Psychosomatic Psychological and Physical Science, Aichi-Gakuin University
Mitsuji Higuchi: Vice-chairman, Aichi Prefecture Pharmaceutical Association
Masaji Ooe: Vice-chairman, JSMI
Moderator Isao Tanabe: Editorial writer, The Asahi Shimbun Dailies

The panel discussions held at both venues saw lively exchanges of discussions as to the role and expectations of nonprescription medicines in the climate where consumers do practice self-medication responsibly for the management of their own health. It was strongly suggested that consumers have their family pharmacists, as health advisers, with whom they can readily consult.

JSMI Vice-chairman, Ooe, explained how the JSMI member manufacturers are tackling the lifestyle-related diseases and encouraged the attendees to utilize the JSMI Website which carries information on the correct use of the medicines, news on newly launched products, and "How to retrieve medicines".

The explanations in plain and consumer-friendly language were given by the respective panelists on the three themes, "The lifestyle-related diseases viewed from various perspectives", "How to check the lifestyle-related diseases", and "The lifestyle-related disease, the future outlook of medicines, and toward self-medication".

The finale of PART II was a physical exercise, which can be handily performed at home for keeping a healthy body, enjoyed by all the audience, to a melody accompaniment.

The details of the event were reported on the December 24 Asahi Shimbun Dailies countrywide.



The 5th Yomiuri Self-Medication Lecture
On December 4, 2005, Sunday, the Lecture was held in the Tokyo Head Office of the Yomiuri Shimbun Dailies.
Under the theme, "Can you hear the message from your own body ? Isn't that sneezing a symptom of the hay fever ? The allergies that are stealthily attacking you.", PART I, Keynote Speech, under the title, "Before the cedar pollen season sets in - The basic knowledge of allergies", was given by Dr. Yasuyuki Sano, Director, Allergy and Respiratory Tract Internal Medicine, Social Welfare Corporation, Doai Memorial Hospital. Dr. Sano talked in depth on the basic knowledge on the causes and kinds of allergic diseases that keep increasing over the years and on the pathologies of and treatments for asthma, which is the typical allergic disease. He also discussed in plain and consumer-friendly language the most common symptoms of pollinoses, their medical treatments and preventive measures.

PART II: Panel Discussions
PART II, Panel Discussion, under the theme, "Let our family begin ! The basic knowledge of allergy", was carried out with the following panelists and moderator:
Panelists:
Yasuyuki Sano:
Director, Allergy and Respiratory Tract Internal Medicine, Social Welfare Corporation, Doai Memorial Hospital
Nobuko Awano: Managing Director, Tokyo Prefecture Pharmaceutical Association
Kunio Yamada: Vice-chairman, JSMI
Moderator Teruo Matsuda: Former Executive Announcer at NHK (Japan Broadcasting Corporation)

Those questions previously raised by the readers of the Yomiuri Shimbun Dailies were answered by the panelists respectively. On the other hand, the audience itself was unconsciously intoxicated with its answering each question on its own health by raising either one of the two round fans which said either YES or NO.

In addition, how to practice self-medication was intensively discussed by each and all panelists from their own professional viewpoints, with each panelist emphasizing that, in order to protect one's own health, self-medication should be responsibly practiced by improving one's lifestyles and appropriately using nonprescription medicines before any diseases become worse.

JSMI Vice-chairman, Yamada, explained the JSMI Website and the provision by the pharmaceutical manufacturers and the pharmaceutical associations of the information on the medicines.

PART III, Lecture on Appropriate Use of Nonprescription Medicines, under the theme, "How to appropriately use nonprescription medicines in order to comfortably spend the cedar pollen season", was given by Nobuko Awano, Managing Director, Tokyo Prefecture Pharmaceutical Association, whose comprehensive lecture covered the points as to how to carefully select nonprescription medicines such as nasal spray, antiallergics, and eye lotion to alleviate symptoms of pollinoses, and how to safely use them. Awano also stressed the importance of building rapport with family pharmacists for various consultations.

The foregoing is to be featured on the Yomiuri Shimbun Dailies countrywide around the end of January 2006.

 

4.JSMI Herbal Medicinal Products Committee to give lecture on Japanese Traditional Medicines to Regulators from ASEAN
Japanese International Corporation of Welfare Services (JICWELS*) organized its 21st lecture for the regulators responsible for pharmaceutical administration in Asia.
Recently, the eligibility required of the regulators has been rigidified so that only the officials high in rank responsible for the pharmaceutical administration in the countries belonging to Association of Southeast Asian Nations (ASEAN) and its neighboring nations were able to attend the lecture.
This year, seven regulators from the seven countries - Cambodia, Indonesia, Laos, Myanmar, the Philippines, Thailand and Viet Nam - were invited to the lecture which was held from November 9, Wednesday through December 9, Friday.

JSMI Herbal Medicinal Products Committee has been taking charge of the class, "Traditional Medicines in Japan" and gave its lecture on November 29.
The lecture covered a wide spectrum of topics such as, firstly, a brief explanation on the outline of the pharmaceutical administration in Japan and on the dual definitions of "KAMPO" as pharmacotherapy (the use of medicines) and physiotherapy (treatments), and, secondly, detailed explanations on the history, classification, identification, analytical methods, business climate, differences between synthetic medicines and many other specifics relating to herbal medicinal products and natural drugs.

JICWELS*
On July 7, 1983, being granted authorization from the then Ministry of Health and Welfare (now the Ministry of Health, Labour and Welfare) as a corporate juridical person, JICWELS was institutionalized with the purposes of making a contribution to the international developments of healthcare and welfare.
It has been promoting various plans to help developing countries grow through undertaking lectures for regulators from the developing countries, accepting the WHO fellowship, training domestic healthcare professionals, planning and conducting various R & D, exchanging information and conducting public relations. (Translated into English from the JICWELS Web site).

 

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