Japan Self-Medication Industry
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JSMI NEWSLETTER Number 65, May. 2006

CONTENTS
1. The JSMI 42nd Ordinary General Assembly held
2. JSMI submitted its petition to Minister of Health, Labour and Welfare
3. "Revision of the Pharmaceutical Affairs Law" submitted to the Diet
4. The 30th Report on Consumer Awareness of Nonprescription Medicines
 
1.The JSMI 42nd Ordinary General Assembly held
At the JSMI 42nd Ordinary General Assembly held on May 9, the action programme and the budget plan for the fiscal period of April 1, 2006/March 31, 2007 were approved.


The action programme consists of five pillars centering on revitalization of OTC medicines. They are (1) Enlargement of the scope of OTC medicines through introduction of new OTC medicines such as Rx-to-OTC medicines and herbal medicines, (2) Acceleration of launching the pharmaceutical products having much better efficacy, (3) Enlightenment of consumers on self-medication and extending supports to school education on self-medication, (4) Improvement in the provision of information to consumers and professionals through utilizing Information Technology (IT), and (5) Building closer relationships with the competent authorities, academic societies concerned, and industrial associations involved.

In the international arena, JSMI conducts brisk exchanges of views and opinions with the WSMI member associations and extensive marketing research in order to promote self-medication in the WSMI Asia Pacific Region.

Following suit of the Ordinary General Assembly, the 32nd General Assembly
of JSMI Information Service was held and the actioin programme and the
budget plan for the same fiscal period were approved. The Information
Services issued the 10th edition of the "OTC Encyclopedia".

As the name speaks itself, the series of this directory has been utilized and the latest up-dated edition contains new items such as "A list showing the comparison of quantities of the active ingredients used in nonprescription and prescription medicines", "<Diseases and the nonprescription medicines for which precautions are necessary> designed for guiding the sufferers of chronic diseases for compliance" and other various pieces of information.

The latest edition contains 2,850 items, classified by therapeutic categories, which are manufactured and distributed by the JSMI member companies.


2.JSMI submitted its petition to Minister of Health, Labour and Welfare

On January 27, JSMI Chairman Ibe visited with Kazuo Fukui, Director General, the Pharmaceutical and Food Safety Bureau, the Ministry of Health, Labour and Welfare to hand over "The petition with regard to OTC medicines" addressed to Jiro Kawasaki, the Minister of Health, Labour and Welfare.

Chairman Ibe explained that the OTC market in Japan continued to decline over the past ten years and that the OTC industry desires to extricate itself from the stagnancy by having the JSMI wishes outlined in the petition materialized.

Director General Fukui responded by commenting that he recognized the significance of the OTC medicines and that the revision of the Pharmaceutical Affairs Law envisioning the revision of the pharmaceutical retailing system was under contemplation.

The gist of the petition with regard to OTC medicines is as follows:


The petition with regard to OTC medicines

Our country has seen a rapid shift from the aging society with fewer children to the society of the decrease in population, where it has become an issue of supreme importance for each and every citizen to try to build and sustain an affluent society by way of self-reliance. Self-medication, namely, a practice to maintain one's health by oneself, not only plays a significantly useful role for management of one's health but also contributes to a reduction of the medical expenses borne by the entire society.

Task Force To Study Revision of Pharmaceutical Retailing System, Health Sciences Council, the Ministry of Health, Labour and Welfare, conducted discussions to explore possibilities of supplying OTC medicines which, in addition to their efficacy and safety, are readily available and accessible so as to satisfy the diversified needs of the nation and consumers. The results of the discussions were summarized into a report on December 15 last year. We, as the suppliers of the pharmaceuticals, would highly applaud the results and would be committed to make every effort and to extend collaboration as much as possible in order to materialize the results.

For the materialization, prerequisite are acceleration of launching quality OTC medicines which are the major means to practice self-medication and laying the groundwork for the acceleration. The current business environment surrounding the OTC medicines, however, keeps declining year by year over the past decade despite the role played by the OTC medicines and their contributions. The industries related to the OTC medicines have been struggling against an uphill battle while, in many advanced nations, the OTC medicines market has been expanding with the significance of the OTC medicines having been recognized.

At this juncture when the revision of the Pharmaceutical Affairs Law envisioning the revision of the pharmaceutical retailing system has been under contemplation, in relation to the points as outlined below, we would hereby cordially solicit the competent authorities to grant their thoughtful consideration and the bureau concerned to swiftly and appropriately cope with the situation.

  1: Clarification of the status of the nonprescription medicines in the framework of the Pharmaceutical Affairs Law
  2: Promotion of launching new nonprescription medicines that satisfy the needs of the nation and consumers by way of promoting Rx-to-OTC switch and utilizing herbs
  3: Acceleration of launching more efficacious medicines by way of revising the approval standards for cold remedies and other therapeutic categories
  4: Simplification and streamlining of the examination/approval process for the nonprescription medicines
  5: Introduction of educational programme on the basics of medicines into the curriculum at schools so as to provide the necessary information adequately to the general public



 

3."Revision of the Pharmaceutical Affairs Law" submitted to the Diet

In response to the report compiled on December 15 last year by Task Force To Study Revision of Pharmaceutical Retailing System, Health Sciences Council, "the bill of revision of the Pharmaceutical Affairs Law", drafted by the Ministry of Health, Labour and Welfare (MHLW), with an intention for building a new pharmaceutical retailing system. Upon obtaining a decision at a Cabinet meeting on March 7, the bill was submitted to the current session of the Diet and granted an approval at the House of Councillors on April 19.

Hereafter, the bill will be reviewed at the House of Representatives and it is anticipated that the bill will be passed either in May or June.

In the bill, the definition of "OTC medicines" was given for the first time in Japan. Article 25, under the title of "The license for Tempo-hanbai-gyo", specifies Tempo-hanbai-gyo as the business license to sell or give, at the store, OTC medicines (OTC medicines are, among the pharmaceutical products, those which work mildly on the human body in their efficacy and indications, and have the purpose of being used by the general public at their own choice based on the information provided by pharmacists or other professionals).

So far in the past, OTC medicines were included in "Drugs" in the Pharmaceutical Affairs Law and were given an extremely unstable status as "Other drugs" in contradistinction to prescription medicines. It is, therefore, expected that the clear positioning of OTC medicines in the framework of the revised Pharmaceutical Affairs Law would play a significant role in promoting nonprescription medicines henceforth.

Tempo-hanbai-gyo : Ippan-hanbai-gyo
(Drug store with a pharmacist)
+ Yakushusho-hanbai-gyo
(Drug store without a pharmacist)


The major points of the bill other than the foregoing are as follows:
(1) Restructuring of Licenses for Selling Drugs
"The first-class license for selling drugs (Drug store with a pharmacist), The second-class license for selling drugs(Drug store without a pharmacist), The license for selling drugs by household distribution, and The third-class license for selling drugs(Exceptional license)" were reclassified into "The license for Tempo-hanbai-gyo , The license for selling drugs by household distribution, and The license for wholesaling drugs"
(2) Requirements for obtaining The license for Tempo-hanbai-gyo
Either a pharmacist or a Toroku-hanbai-sha (a person who has passed the tests conducted by the prefectural governments under the newly established pharmaceutical retailing system.) shall be kept in each store.
(3) Requirements for obtaining The license for wholesaling drugs
In the current Pharmaceutical Affairs Law, the wholesaler is a special sub-category of The Drug store with pharmacist. After the amendment, the new independent category for the license for wholesaling drugs shall be established. The details were not mentioned in the proposal. And the proviso regarding the exemption given by the prefecture governor was deleted; therefore, the wholesaling business was clearly cut off from retail business.
(4) Classification into 3 Classes of OTC medicines
Class 1 OTC medicines:
Either the OTC medicines designated by the Minister of Health, Labour and Welfare as precautions for use are particularly necessary among the OTC medicines whose side effects may possibly cause health hazards to the extent of disrupting daily life, or the OTC medicines which the period specified by the MHLW Ordinance has not elapsed since the approval has been granted, among the OTC medicines considered to fall under Article 14, Paragraph 8, Item 1 at filing an application for approval to manufacture and distribute, are Class 1 OTC medicines.
Class 2 OTC medicines:
Class 2 OTC medicines are the medicines designated by the Minister of Health, Labour and Welfare whose side effects may possibly cause health hazards to the extent of disrupting daily life (Class 1 OTC medicines excepted).
Class 3 OTC medicines:
Class 3 OTC medicines are the OTC medicines other than Class 1 and Class 2 OTC medicines.
(5) Ascertainment of qualifications
The prefectural governors, in compliance with the MHLW Ordinance, shall conduct examinations to ascertain whether those to be engaged in selling or giving drugs have the appropriate qualifications to do the job.
(6) Those engaged in sales of OTC medicines
It is required that "a pharmacist for Class 1 OTC medicines" and "either a pharmacist or a Toroku-hanbai-sha for Class 2 and Class 3 OTC medicines" be engaged in the job.
(7) Provision of information
It shall be mandatory for a pharmacist to provide written information on Class 1 OTC medicines and it shall be obligatory for either a pharmacist or a Toroku-hanbai-sha to make effort to provide information on Class 2 OTC medicines.

On the other hand, when there is an expression by a consumer that "I don't need information", this stipulation shall not apply. This stipulation shall apply mutatis mutandis to The license for selling drugs by household distribution so as to impose similar obligations.
(8) Matters to be indicated on the Immediate Container, etc.
The matters are specified by the MHLW Ordinance for each Class. The drugs such as insecticides, etc. designated by the Minister of Health, Labour and Welfare should indicate "CAUTION - Do not use on human body".
(9) Displays, etc.
A proprietor or a seller of drugs is required to "Store or display drugs by clearly separating them from other merchandise. Also it is stipulated that "OTC medicines shall be displayed, in compliance with the MHLW Ordinance, by separating from each other Class 1, Class 2 or Class 3 OTC medicines". (Also, the particulars regulating the displays for each Class are scheduled to be specified in the MHLW Ordinance.)
(10) Enlightenment on the proper use of OTC medicines
It has been stipulated that the national government, the prefectural governments, and cities and special wards where public health centers are located shall, with collaboration from the agencies concerned and the related industrial associations, make effort to enlighten consumers and develop their knowledge on the proper use of drugs and medical devices.
(It is assumed that promotion of and enlightenment on self-medication have been incorporated in the Pharmaceutical Affairs Law.)
(11) Date of enforcement
The Government Ordinance stipulates that Date of enforcement shall be set within three years from Date of promulgation. The designation of Classification of the OTC medicines shall be made on April 1, 2007 and the particulars relating to the tests conducted by the prefectural governments shall be issued on the date set by the Government Ordinance within two years from Date of promulgation.
(12) Interim measures for those professionally engaged in the sales of drugst
Interim measures shall be established so as to avoid unnecessarily confusing purchasers and business sectors and to allow the new system to begin functioning smoothly.

The second-class license for selling drugs: Those who are currently doing business with the license shall be deemed as Toroku-hanbai-sha.

The license for selling drugs by household distribution: Those (business corporations included) who are currently doing business with the license shall be allowed to do business by household distribution the way they have been doing the business.

The third-class license for selling drugs: Those who are currently doing business with the license shall be allowed to do business the way they have been doing the business.

Concerning nomenclature and symbols to feature each of the three Classes of OTC medicines and new naming of quasi-drugs which are also classified into three groups, comments have been sought after from those concerned.
Major supplementary resolutions include the following:

(1) It is required that the classification of the risks associated with OTC medicines be continuously reviewed.
(2) In addition to the efforts to make the new pharmaceutical retailing system known to everyone without exception, it is essential to improve and expand the measures for disseminating knowledge and enlightening consumers in order to enable them to fully understand the properties of drugs and to properly use them.

Furthermore, school education shall make every effort to disseminate knowledge and enlighten students on the proper use of drugs.
(3) It is also essential to take measures to streamline the examination/approval process in order to offer highly effective and safe OTC medicines to respond to the public's health needs.
At the same time, for developing switch OTC medicines, careful consideration shall be given for assuring safety and proper use of them.


 

4.The 30th Report on Consumer Awareness of Nonprescription Medicines
This report summarized the results of the consumer awareness survey conducted by means of a questionnaire in an advertorial in the Asahi Shimbun dailies on December 24, 2005. Following suit of the previous survey, JSMI conducted a survey on the consumer awareness of self-medication. The survey also covered how deeply consumers are interested in the revision of the pharmaceutical retailing system, what is their preferable naming of the OTC medicines and how consumers take care of themselves when they do not feel well.

Of the 1,491 respondents, 1,000 respondents were chosen, with the plural replies by the same respondents being eliminated.

BREAKDOWN OF THE RESPONDENTS
(A) Gender and Age
The respondents consisted of approximately equal number, with male (51.7%) slightly outnumbering female (48.3%).

1,000 respondents

(B) Occupation
"Salaried men/women" showed the largest percentage (38.4%), followed by "Jobless and Others" (29.7%) and "Housewives" (26.8%).

1,000 respondents

RESULTS OF THE SURVEY
(1) Awareness of Self-Medication
The term, "Self-Medication", is defined as self-treatment of minor illnesses and injuries by use of OTC medicines .
Do you know this term ?


1. Yes, I know it pretty well.
2. Yes, I know it to some extent.
3. I have heard only the term.
4. No, I don't know it.
5. Unanswered

1,000 respondents
Awareness of the concept of "Self-Medication" was 33.3% with "Yes, I know it pretty well" (7.6%) and "Yes, I know it to some extent" (25.7%) combined. Awareness of the term was 65.5%, exceeding 60% of the respondents, with adding "I have heard only the term" (32.2%) to those two answers. Those who answered "No, I don't know it " indicated 34.5%.
(2) Understandability of Package Inserts (Directions to use the medicines)
Package Inserts (Directions to use the medicines) are attached to the OTC medicines. Recently, Package Inserts have been designed to ensure readability.
How do you rate them ?


1. Easy to understand.
2. Hard to understand.
3. Neither easy nor hard to understand.
4. Unanswered

"Easy to understand" (44.1%) exceeded 40%, indicating the largest portion, followed by "Neither easy nor hard" (34.7%) and "Hard to understand" (21.2%).
(3) Points hard to understand in Package Inserts (Directions to use the medicines)
To those who answered, "Hard to understand", to the question (2) 2, what are the points you find hard to understand ?

"The letters are too small to be legible" (122 respondents) by far outnumbered the other answers, being followed by "Explanations are too lengthy to the extent of making me sick of reading", namely, "Lengthy explanations" (44 respondents).

52 respondents with these 44 respondents plus "To simplify the explanations by itemizing" (8 respondents) expressed dissatisfaction with the lengthiness.

This was followed by "Too much use of technical terms, rendering the explanations hard to understand" (28 respondents).

A total of 17 respondents, with "Insufficient explanations on side-effects" (11 respondents) and "Insufficient explanations on how to use/take the medicines and interactions of the medicines" (6 respondents), felt the explanations on both side-effects and directions to use were not sufficient.

Other answers included "More device is desirable so as to indicate the important matters in colours" (11 respondents) and "More device is desirable so as to indicate the important matters by use of tables and graphic charts" (5 respondents).

Points hard to understand in Package Inserts (Directions to use the medicines)
N = 198 *
ORDER POINTS HARD TO UNDERSTAND RESPONDENTS
1 The letters are too small to be legible 122
2 Explanations are too lengthy 44
3 Too much use of technical terms to understand 28
4 Insufficient explanations on side-effects 11
5 More device to indicate important matters in colours 11
6 Simplification by itemizing 8
7 Insufficient explanations on how to take medicines and interactions 6
8 More device to indicate by use of tables and graphic charts 5
 
  Hard to understand because ways of indicating
vary from manufacturer to manufacturer:
  "Features" and "Efficacy and indications" overlap
with each other:
  Desirable to indicate whether the medicines are
"Generics" or not:
10
* As the plural answers are all added, the total exceeds 198.
(4) Awareness of the revision of the OTC medicines retailing system
At present, the revision of the OTC medicines retailing system has been under review among the Ministry of Health, Labour and Welfare.
Do you know about this ?


1. Yes, I know.
2. No, I don't know.
3. Although I don't know, I am interested.
4. I neither know nor am interested.

"I know" (28.8%) is close to 30%.
71.2% respondents or a total of "I don't know" (22.1%), "Although I don't know, I am interested" (47.5%) and "I neither know nor am interested" (1.6%) answered they do not know that the revision of the retailing system has been under review.
(5) How to take care of oneself when one does not feel well
How do you take care of yourself when you do not feel well (symptoms such as a common cold or stiff shoulders which you can diagnose by yourself) ?

1. First of all, I will go to a pharmacy /a drugstore, buy an OTC drug and use it.
2. First of all, I will go to a clinic to consult with a physician.
3. Depending on my symptoms, I will decide whether I go to a pharmacy/ a drugstore or to a clinic.
4. I will watch the development of the symptoms for a little while.
Unanswered


The respondents who answered "Depending on my symptoms, I will decide whether I go to a pharmacy/a drugstore or to a clinic" (48.7%) were the largest in number, being close to 50%.
Combining the 48.7% and "First of all, I will go to a pharmacy/a drugstore, buy an OTC drug and use it" (22.1%), the 70.8% respondents indicated their intention to use OTC medicines.
These respondents were followed by "I will watch the symptoms for a little while" (17.9%) and "First of all, I will go to a clinic to consult with a physician" (11.3%).
(6) Comparison of the costs in time-wise and economy-wise
To the respondents who answered, in Question (6), "1: I will go to a pharmacy/a drugstore"
or "2: I will go to a clinic" or "3: I will decide depending on the symptoms";
Have you made a comparison of the costs in time-wise and economy-wise ?


1. Yes, I have done.
2. No, I have not done.
3. Unanswered

821 respondents

To the respondents who answered "I will go to a pharmacy/a drugstore", "I will go to a clinic", or "I will decide depending on the symptoms" when they do not feel well, the question as to whether they have made a comparison of the costs in time-wise and economy-wise, a fairly large number (61.8%) of the respondents answered "Yes, I have done".
(7) Comments on OTC medicines
Your comments or dissatisfaction on OTC medicines are welcomed.



"The prices of OTC medicines are high" scored the highest, followed by "Pharmacists' professionalism is not adequately demonstrated", "OTC medicines do not work well", "There are too many items to choose ", "There are anxieties about the safety and side-effects" and the like.
 
 
 

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